Apricity Microventures, a technology and financial engineering company, entrusted Hakuna with the creation of their comprehensive brand identity, custom font, iconography, and subbrands.
At the heart of Apricity's brand identity lies its iconic main logo, an abstraction of a futuristic mothership soaring through the cosmos. This central motif serves as a beacon of innovation, symbolizing Apricity's commitment to unlocking the potential of small businesses and propelling them toward success.
The culmination of our collaboration with Apricity is a comprehensive brand identity that encapsulates the spirit of exploration and transformation, as Apricity continues to chart new frontiers in technology and finance.
